Companies are also expanding their adoption beyond the typical productivity limits of their employees. In August, BP offered an employee the opportunity to use the Fitbit tracker exercise to earn points from a cheaper health insurance plan. The program proved to be successful, so BP has now offered all North American employees 1 million steps in the Fitbit, half of the 1,000 points needed to benefit from additional care. By promoting a healthier lifestyle among life-long employees, companies like BP should begin to see a reduction in health care costs while showing a real interest in employee welfare.
In addition, the portable market should also begin to have a similar impact on our personal life. With the ongoing development of the Internet of Things, it is just a matter of time before homes, cars, buses, trains and schools are all interconnected, digitally connected to a kind of portable device. Google and Apple have opened the door to innovation, now is the time to go further and see where it leads.
Content marketing is a unique approach that differs in many ways from marketing channels that are generally classified as “traditional”. Because marketing content uses the creation and distribution of online materials such as blogs, videos and guides to stimulate interest in a product or service without focusing exclusively on an individual brand, this channel is considered a more marketing approach less intrusive and more good. Instead of launching your product to buyers via email or targeted ads, content marketing attracts new commercial interests, providing a detailed and secure experience in easy-to-use formats. This helps increase the value and product’s interest by integrating the solution into daily strategies and processes, using your experience to help success succeed.
Unlike many other marketing approaches, content marketing is not based on a series of continuous campaigns, each individually designed and executed separately. Creating and distributing a consistent stream of relevant and interesting content slowly creates an extremely effective approach, creating a vast network of business information that practices your product. This allows your team to achieve better results than other channels; prospects have invested heavily in their solution and spent an average of 47% on their product.
To properly revolutionize your marketing approach to content with biz revolution, it’s essential to ask what can hinder your success so your team can tackle these challenging items before affecting the results. Then we explore the common challenges faced by those who direct content marketing, changing the way we approach this channel and developing effective strategies.